The most powerful marketing tool in a decade
The PURL Is Rewiring Automotive Marketing.
For years, automotive marketers have been chasing the holy grail of connection:
how to turn real-world interest into measurable digital action.
The answer, fits inside a square inch of code.
The personal QR code aka PURL is the most significant leap in automotive marketing in a decade, an elegant bridge between the physical and digital worlds. It personalizes every interaction, transforming a mailer into a dynamic, data-driven experience.
How it works
Scan once, and the system identifies active Sales and Service leads in any zip code.
Every touchpoint becomes trackable. Every response is measurable. The result: marketing costs cut by up to 50 percent, with campaigns that are smarter, faster, and laser-focused on intent.
Why our PURL system is unique
Each link is dynamically generated to match the buyer’s intent, region, and inventory, so every prospect lands on a microsite that feels custom-built for them.
This isn’t generic personalization; it’s targeted intelligence that translates showroom energy into measurable digital engagement.
Dealers see exactly who scanned, what model caught their eye, and when they’re ready to take the next step. The result is a seamless bridge between offline and online campaigns that moves beyond impressions and delivers real, traceable conversions.
No one else can create & deploy PURLs the way we do.
At QMC, each personalized link runs on a proprietary framework engineered specifically for automotive marketing. It’s not just a landing page, it’s a data-driven ecosystem that merges behavioral tracking, real-time personalization, and advanced lead mapping.
While others build static pages, our process turns every PURL into a living interaction that learns, adapts, and converts.